iPad , MacBook , or iPhone , have you ever wondered why Apple products are so expensive? Here are some of the likely reasons why.
Apple products are relatively more expensive than those of its competitors, even with almost identical features. It seemed like this had something to do with its brand, but in reality, there’s much more to their price. Here are some of the reasons
n technology, an ecosystem refers to a collection of individual devices that complement each other to form a seamless unit . Consider the iPhone and the MacBook. These two devices are different, but when used together, they enhance each other’s usability to provide a better user experience. Remember, an Apple device typically only connects with another device of the same brand.
However, it seems that a user is willing to pay more for a better experience . Especially since they also get gadgets that work with what they already own.
Quality and durability make Apple products expensive
Apple products generally stand out from their competitors because of their quality. The company takes pride in refining its design and finishes . Add in-house software to all this and you’ve got a premium-quality cocktail. The final product is therefore pleasant, aesthetically pleasing, efficient, and durable.
Apple also has another ace up its sleeve: technological innovation . It has revolutionized the processor industry and has even established itself as a leader in Silicon Valley.
To maintain its position, Apple continues to invest a huge amount of money in research and development of new technologies . According to Statista, it is even allocating 20 billion dollars to this.
Privacy , a requirement that makes Apple products expensive
Apple can also afford to charge more for its products. Unlike most of its competitors, it doesn’t sell its users’ data . Its devices also don’t include tracking software. This doesn’t mean, however, that the company with the bitten apple isn’t tracking you at all. It does, of course, but to optimize the services and products it offers you.
Free operating systems, applications and updates
Apple typically updates its operating systems regularly and for free . However, to maintain this free service, the company must make a significant investment. In return, it is forced to charge its customers more.
The cost of the marketing campaign and support
The final cost of the product offered to the customer is the result of many other costs. These include labor, marketing, and more. Note that Apple offers highly regarded customer support . Not to mention that the company is known for creating some of the most beautiful commercials.
Brand image makes Apple products expensive
Apple has managed to make its brand a reflection of luxury and social status . Most users are willing to pay a lot to enjoy it.
Resale value
Even after a certain period of use, Apple products manage to retain their value . You can therefore always hope to resell your device for almost the same purchase price, even after using it.
Customer loyalty
Apple knows its customers are loyal. They’re willing to pay a premium price to own the brand’s latest product. Especially since this brand image has strengthened over time.
